Memento Mori: A fictional tea brand
Memento Mori: A fictional tea brand
Memento Mori: A fictional tea brand
Contributors
Contributors
Contributors
Contributors
Memento Mori offers its customers the opportunity to reconnect with lost memories of their past lives and deepen their spiritual self-awareness. Simply drink one cup of Memento Mori’s white lily tea 30 minutes before sleeping and relive an alternate lifetime for the night.
Memento Mori offers its customers the opportunity to reconnect with lost memories of their past lives and deepen their spiritual self-awareness. Simply drink one cup of Memento Mori’s white lily tea 30 minutes before sleeping and relive an alternate lifetime for the night.
Memento Mori offers its customers the opportunity to reconnect with lost memories of their past lives and deepen their spiritual self-awareness. Simply drink one cup of Memento Mori’s white lily tea 30 minutes before sleeping and relive an alternate lifetime for the night.
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Memento Mori aims to highlight the precious and beautiful nature of life and alleviate people’s fears around the ideas of death and rebirth. The design uses a letterpress embellishment to mimick the appearance of an engraved headstone. The colour palette creates a sombre, serious tone while still maintaining a warm, gentleness that invites people to reflect on the beauty of life and death.
Memento Mori aims to highlight the precious and beautiful nature of life and alleviate people’s fears around the ideas of death and rebirth. The design uses a letterpress embellishment to mimick the appearance of an engraved headstone. The colour palette creates a sombre, serious tone while still maintaining a warm, gentleness that invites people to reflect on the beauty of life and death.
Memento Mori aims to highlight the precious and beautiful nature of life and alleviate people’s fears around the ideas of death and rebirth. The design uses a letterpress embellishment to mimick the appearance of an engraved headstone. The colour palette creates a sombre, serious tone while still maintaining a warm, gentleness that invites people to reflect on the beauty of life and death.
The PROCESS
Before diving into the design, we researched extensively on the importance of mangroves to the Papuan ecosystem and how mangrove deforestation has detrimental impacts on both the environment as well as the community at large. We also looked at other initiatives in Papua New Guinea that similarly focus on environmental conservation and education to examine the visual language they used to connect with their local community.
The team organised an onsite assessment of the resort to talk to the owners of the business and gain a sense of what services are offered to guests, the demographic of the visitors and their ideas for the future of Koke Hanua.
We explored local museums, art galleries and architecture, providing ample inspiration on how we might incorporate elements of local Papuan art into the design and visual direction of this project.
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After numerous sketches and typographic explorations, we developed our final design. We embraced the imperfect and chose to visualise our logo with a paper-cut illustration style. This style gave the design an abstracted and hand-generated feel, reflecting the art style of Papuan art. Each letter of the logo represents a different goal of Koke Hanua and combine to tell the story of how they hope their exhibition will empower the community with knowledge that will bring incremental change to the environment.
Serena Diep 2025 ©
Serena Diep 2025 ©
Serena Diep 2025 ©
Designing on Dharug Country
Designing on Dharug Country
Designing on Dharug Country