Salesforce: Closing the Tech Gap

Salesforce: Closing the Tech Gap

Salesforce: Closing the Tech Gap

Contributors

Contributors

Contributors

Contributors

Salesforce is a software company that provides a range of tools for businesses and industries to manage and analyse customer data, allowing enhanced and personalised customer experiences and automate business operations. This eBook explores how their products and services can be effectively utilised by people in the public sector.

Salesforce is a software company that provides a range of tools for businesses and industries to manage and analyse customer data, allowing enhanced and personalised customer experiences and automate business operations. This eBook explores how their products and services can be effectively utilised by people in the public sector.

Salesforce is a software company that provides a range of tools for businesses and industries to manage and analyse customer data, allowing enhanced and personalised customer experiences and automate business operations. This eBook explores how their products and services can be effectively utilised by people in the public sector.

Ipad displaying a Salesforce eBook cover
Ipad displaying a Salesforce eBook cover
Ipad displaying a Salesforce eBook cover
Ipad displaying a Salesforce eBook cover

The challenge

The challenge

The challenge

Salesforce approached us to design a new eBook that focuses on explaining how the use of their AI technology, Agentforce, can dramatically shift productivity levels within the public sector while maintaining strict security measures to protect sensitive data.

Salesforce approached us to design a new eBook that focuses on explaining how the use of their AI technology, Agentforce, can dramatically shift productivity levels within the public sector while maintaining strict security measures to protect sensitive data.

Salesforce approached us to design a new eBook that focuses on explaining how the use of their AI technology, Agentforce, can dramatically shift productivity levels within the public sector while maintaining strict security measures to protect sensitive data.

Ipad displaying different pages in the Salesforce eBook
Ipad displaying different pages in the Salesforce eBook
Ipad displaying different pages in the Salesforce eBook
Ipad displaying different pages in the Salesforce eBook

The PROCESS

Salesforce has an incredibly expansive number of brand assets and strict guidelines to maintain consistency across all designs. It is important to thoroughly understand the topic at hand so we know how to reflect these ideas through the style, characters and illustrations.

The team worked on creating an initial look and feel to give the client an idea of how the final document would look like. Once approved, we would begin working on the final design with any client feedback in mind.

We then go through a series of iterations and final checks to ensure the content and design is accurate before publishing.

The process

The process

Salesforce has an incredibly expansive number of brand assets and strict guidelines to maintain consistency across all designs. It is important to thoroughly understand the topic at hand so we know how to reflect these ideas through the style, characters and illustrations.

The team worked on creating an initial look and feel to give the client an idea of how the final document would look like. Once approved, we would begin working on the final design with any client feedback in mind.

We then go through a series of iterations and final checks to ensure the content and design is accurate before publishing.

Salesforce has an incredibly expansive number of brand assets and strict guidelines to maintain consistency across all designs. It is important to thoroughly understand the topic at hand so we know how to reflect these ideas through the style, characters and illustrations.

The team worked on creating an initial look and feel to give the client an idea of how the final document would look like. Once approved, we would begin working on the final design with any client feedback in mind.

We then go through a series of iterations and final checks to ensure the content and design is accurate before publishing.

Ipad displaying a page from the Salesforce eBook
Ipad displaying a page from the Salesforce eBook
Ipad displaying a page from the Salesforce eBook
Ipad displaying a page from the Salesforce eBook

final

final

We successfully delivered a clean and fresh design that perfectly aligns with Salesforce's brand featuring the playful Agentforce characters.

> Click to view.

We successfully delivered a clean and fresh design that perfectly aligns with Salesforce's brand featuring the playful Agentforce characters.

> Click to view.

final

We successfully delivered a clean and fresh design that perfectly aligns with Salesforce's brand featuring the playful Agentforce characters.

> Click to view.

Serena Diep 2025 ©

Serena Diep 2025 ©

Serena Diep 2025 ©

Designing on Dharug Country

Designing on Dharug Country

Designing on Dharug Country